what's new

busy, busy, busy

03.08: Updating our portfolio

It's been a fun-filled, jam-packed year for us, and, sadly, our website has suffered some neglect. We're in the process of updating our online portfolio and creating new case studies. In the meantime, the news items below will give you an idea of what we've been up to.

Organic Style Magazine cover

02.08 Organic Style Magazine

Organic Style, a magazine published by Rodale from 2001 to 2005, has been relaunched as an online publication by Gerald Prolman, the founder and CEO of Organic Bouquet. We're art directing and producing the issues as part of a publishing team that includes Next Steps Marketing and Texterity. The Organic Style premier issue includes an exclusive interview with Maria Rodale, publisher of the original Organic Style magazine, and in-depth features about organic cotton farming in India, wildlife conservation in Kenya, sustainable flower growing in Ecuador, a tribute to Civil Rights icon Rosa Parks, and a look into the important work of Women for Women helping international victims of war. The issue also includes engaging articles on eco-living, fashion, gardening and travel, enriched media such as video stories and music, and a catalog featuring a special collection from the OrganicStyle.com boutique.

See Organic Style Magazine

Simple Medicinals logo01.08 Simple Medicinals

We created the identity and packaging for this line of
homeopathic spray remedies. Check back soon for our case study.

Simple Medicinals bottles

Benefit Covers12.07 Benefit Magazine

With the November/December issue, we initiated a substantial redesign of Benefit Magazine on its first anniversary.

See FULL SIZE edited versions of these issues by CLICKING the image below.













See our work for Benefit.

new logos09.07 New identities

We created new identities for:

The San Diego Pet Hospital
The Dashboard Company
Tremor Marketing Solutions
Investco
Applied Advisor
KPV Interiors

Check in again soon for the case studies. See more identity design and logos.

Benefit Cover

07.07 The Food Issue

A themed issue on food and philanthropy included features on Traci Des Jardins, organic farms and eco-cocktails. Also in the issue were articles on tithing and The Carter Center.

See our work for Benefit.

03.07 Benefit Magazine

We've completed our third and forth issues as design director of Benefit, a bi-monthly lifestyle magazine of philanthropy. We're especially jazzed about the photo essay on 12-step programs. We contracted photographer David Waldorf to shoot 12 "portraits of recovery." If you haven't seen the March/April issue of Benefit, you can See the photo essay here.

See our work for Benefit.

01.07 New websites

We've created a number of new websites, often doing a top-to-bottom, including new or refreshed indemnity, copywriting, design, and production:

North Hill Ventures
Brown & Co
Shelby Insurance Services
Tribal Consulting Solutions
Senior Surfer Advantage
Syntricity

For more about sites we've designed, see websites.


07.06: NorthStar marketing collateral

We refined the identity of this financial services organization, and created a new suite of sales materials. See NorthStar.

05.06: New projects

We've been keeping pretty darn busy these last few months. Some of our recent projects include:

Brown & Co. Real Estate / Rebranding, stationery system, website, marketing brochures
LasikPlus / e-mail marketing
Onmark / Advisory Board event identity, event signage and materials
Yoga du Soleil / Identity, print collateral, website
Angel B / Identity
NextStep / Identity, stationery system, print collateral
Potrero Post / Identity, stationery system, marketing brochure, Audio CD packaging
Monster Desserts / Retail interior branding
Moore-Wallace / Direct marketing campaign

07.05: New websites

For the internet radio station 420 Train Wreck and for Deepwell Oasis, a luxury vacation home in Palm Springs. See websites.

06.05: Design-aholic News

Wm's home and office the subject of a feature in the July Better Homes and Gardens

Better Homes and Gardens CoverWhatever it is that keeps the ideas bubbling doesn't go away after work hours. Sometimes it sends Wm to the painting studio, and sometimes it follows him home and makes him tinker, rearrange, design furniture, etc. The BHG article, by West Coast Editor Paige Porter, talks about the remodel and the need for solutions to everyday design problems. Catch it on newsstands now, or download the article by clicking on the cover to the right. Wm's home has also been included in an article on remodels in CNN Money (click on Photo Gallery and see SF Apt) and featured in the teNeues book San Francisco Houses (under the chapter Castro Residence).

SF Houses book cover

05.05: New Identities

Wm creates new identities for Sklansky Design, Deepwell Oasis, and Edison Pharmaceuticals. See logos.

05.05: Group Show at Belcher Galleries

Belcher Gallery

The Spring Show, May/be, was curated by Stacey Bellis, Corporate General Manager of Franklin Bowles Galleries. There are photos of the reception, which drew in over 700 art goers, on Alan Bamberger's Art Business site. See Wm's fine art site.

03.05: Wm creates new identity for Potrero Post

Our new identity for the San Francisco audio post production facility serving the film industry included the tagline "the sound of a great picture". See logos.

12.04: Holiday Signage installed at Harvest Urban Market

Harvest store

See more of our work for Harvest Urban Market.

11.04: Decisive creative for the BAI Show in Vegas

Active Decisions booth

Wm teamed with Sutherland Corporation to create a marketing strategy, sales materials, and booth design for Active Decisions for the BAI Retail Delivery Conference & Expo 2004. Wm provided the concept, copywriting, and design for the booth and the marketing materials. See more of our work for Active Decisions.

10.04: Harvest Urban Market has its grand opening

Harvest Banners

Wm began working with Harvest and the architectural firm of Morgan Live Work Play in late 2003 to rebrand the upscale market and its new SOMA location. The space was ready for the big day, with a new logo and identity, packaging, uniforms, window graphics, banners, bags, and interior signage. Hundreds of guests, vendors, and local bigwigs were plied with food and wine and jazz, and a grand time was had by all. See more of our work for Harvest Urban Market.

09.04: Wm hits the green with BEA Systems to design two executive golf events

BEA Signage

After the success of last year's executive golf event at Crystal Springs, BEA Systems again turned to us as to develop visual identities for their 2004 events at Copper Creek (Toronto) and Mansion Ridge (Monroe, NY). We created invitations, branded gifts, and over 50 pieces of event signage. See more of our work for BEA Systems.

09.04: San Francisco's Open Studios 2004

Belcher Gallery

Open Studios at the Belcher Galleries continues to attract increasingly large crowds of art-goers every year. We're excited to be handling their promotion, and William feels fortunate to be one of the resident artists! See our work for Belcher Galleries and visit William's fine art site at williamsalit.com.