We knew Ferris as a sharp marketing manager working with global technology corporations, so when she came to us with a project for her own business, we knew she was on to something. She had authored an effervescent and wry self-help book in the how-to-find-a-mate genre. Ripe with girl power, the Man Plan Project is a guided workbook that takes the reader through proven marketing principles to achieve success. We designed a logo and series of illustrations that mate perfectly with the direct, playful, mildly retro tone of the book. We also created a website and other promotional materials.