William Salit Design

client: Harvest Urban Market

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The fifteen year old Harvest Ranch Market, an upscale and much-loved neighborhood fixture in San Francisco’s Castro district, was planning to expand to a larger facility South of Market. Their previous identity reflected their origins as a health food store, but they had evolved to include many gourmet items, a salad bar ranked best in the city, and a growing menu of ready-to-eat meals. Harvest and the Vancouver architectural firm Morgan live work play, Inc. contacted us to work on rebranding Harvest to fit their new mission, and to market the store prior to launch. We created a playful and elegant identity that, like the new retail space, serves as a vessel and a stage for the unique product the market offers.

Project:
Logo

The "h" of the logo, like the business itself, is defined by the good things the market offers.

The logo varies in different applications.

Project:
Stationery system

Business cards

Project:
Stationery system

Letterhead and envelopes

Project:
Window

Changing series of temporary window signage during construction of new site

Project:
Window

Temporary window signage during construction of new site

Project:
Window

Permanent window graphics

Project:
Window

Permanent window graphics with banner

Project:
Window

Sidewalk banners

Project:
Shopping bag

Clear plastic with rope handle, the bag is designed to be reused.

Project:
Uniform

Project:
In store signage

Project:
Advertising

Magazine print ad

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client: Harvest Urban Market < previous client \| next client >

	The fifteen year old Harvest Ranch Market, an upscale and much-loved neighborhood fixture in San Francisco’s Castro district, was planning to expand to a larger facility South of Market. Their previous identity reflected their origins as a health food store, but they had evolved to include many gourmet items, a salad bar ranked best in the city, and a growing menu of ready-to-eat meals. Harvest and the Vancouver architectural firm Morgan live work play, Inc. contacted us to work on rebranding Harvest to fit their new mission, and to market the store prior to launch. We created a playful and elegant identity that, like the new retail space, serves as a vessel and a stage for the unique product the market offers.
		Project: Logo The "h" of the logo, like the business itself, is defined by the good things the market offers. The logo varies in different applications.

		Project: Stationery system Business cards

		Project: Stationery system Letterhead and envelopes

		Project: Window Changing series of temporary window signage during construction of new site

		Project: Window Temporary window signage during construction of new site

		Project: Window Permanent window graphics

		Project: Window Permanent window graphics with banner

		Project: Window Sidewalk banners

		Project: Shopping bag Clear plastic with rope handle, the bag is designed to be reused.

		Project: Uniform

		Project: In store signage

		Project: Advertising Magazine print ad
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	William Salit Design / San Francisco / 415 558-9215 / info@wmsalitdesign.com ©2004 William Salit Design. All rights reserved.