client: Business Objects
Business Objects is the market leader in the business intelligence industry. In fact, 95 of the Fortune 100 companies count on Business Objects for business intelligence. The company initially came to Wm to refine their brand in a series of direct marketing campaigns targeting consumers. We eventually carried that work through advertising, collateral, interactive campaigns and trade trade show environments.
Since 1998, we've worked with Business Objects on quite a few projects, a few of which you'll see below. You can find more samples of work under services including direct marketing, advertising, signage, and tradeshows.
Project:
Direct mail package
"Business Intelligence Inside and Out" promotes Business Objects extranet solutions.
Project:
Fulfillment booklet
"Business Intelligence Inside and Out" fulfillment piece features five real-world reasons to consider an extranet solution.
Saddle-stitched 10-page booklet, process color and 2 PMS inks, die-cut side tabs.
Project:
CD package
We created this innovative packaging for a promotional CD-ROM.
Project:
Logo
We created this mark based on elements of Business Object's existing visual territory for use by education services.
Project:
Manual
Cover for education services manual
Project:
Catalog
Series of annual course offering and curriculum paths
Project:
Direct mail package
User Group Steering Committee recruitment direct mail package
Project:
Direct mail package
Welcome kit for partners. Accordion fold simulates a tabbed booklet.
Project:
Advertising
Professional Services print ad
Project:
Event materials
The Palm Springs partner summit materials included event logo, invitation, program, event signage.
Project:
Trade show
Design for panels of 20x20 booth with LCD panel
Project:
Trade show
Booth signage
Project:
Direct mail
This package for channels marketing featured a roll-folded brochure with die-cut windows and metallic ink.
Project:
Website
Web call back button
Project:
Direct mail
Mailer targeting telecom companies features a 4-page metallic insert of case studies that can be customized and updated.
Project:
Newsletter
Project:
Sell sheet
Case study on partnership with GE
Project:
Invitation
A Polynesian-themed cocktail party within the Las Vegas user conference called for a playful invitation.
HTML email blast
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