Belcher Galleries was already an established stop on the San Francisco Open Studio circuit, but with a growing reputation as a collective of solid fine artists, it needed a fresh identity. Wm created a series of invitations that reflected the eclectic mix of artists, and served as a small catalog of each show. The gallery saw its attendance increase by over 40%.
Project: Invitation
Belcher Artists commemorated 20 years as gallery and studio space with a show of 20 current and former members. We named the show 20/20, a perfect vision.
Project: Invitation
The theme for the May Spring Show in 2005 was "may/be". Short gate fold self-mailer featured a work by each participating artist.
Project: Invitation
Roll fold self-mailer featured a work by each participating artist.
Project: Invitation
Gate-fold self-mailer
Project: Invitation
Themed show called "Artist Complex"
Project: Invitation
Postcard mailer for show entitled "Ruminations"
Project: Invitation
12-panel roll-fold mailer for show entitled "Exposed"