Accurate color across different media had been the holy grail for designers and pre-press services. Aurelon had a great idea (backed by great technology) to make high quality proofing from the desktop accurate and affordable. This Netherlands-based company came to us to create an identity for them in time for a product launch at Seybold 2000. Wm created a logo, identity system, product marks, and promotional materials, and made it to Seybold on time. It was awarded the Seybold Hot Pick.