client: Academy of Friends
Academy of Friends was founded in 1980 as a small, private Oscar Night party—twenty-five friends, a little food, a lot of champagne and a touch of Awards Night glamour. Over subsequent years, the party became an HIV/AIDS fundraiser, a reaction to the toll HIV was taking on the San Francisco community. Today, it has grown into not only one of the most fabulous Awards Night celebrations outside of Los Angeles, it is one of the largest contributors to Bay Area HIV/AIDS service organizations, distributing in excess of 4 million dollars over two decades.
We worked with AOF for 5 consecutive years, naming each event and creating an exciting new visual identity every year. We developed promotional materials that included invitation packages, advertising, billboards, bus shelter and bus advertising, event signage, ticketing and fundraising collateral. In a three year period, AOF saw the annual revenue distribution from the fundraising event grow over 190%.
Project:
Visual theme
Epic was a celebration of the kind of films Cecil B. De Mille was famous for, and it paid tribute to the Heroes of AIDS crisis.
Project:
Invitation package
"Epic" invitation package folds out to a promotional poster.
Project:
Outdoor Advertising
"Epic" outdoor advertising included bus shelters, bus signage for Muni and AC Transit, billboards with Eller and TDI.
Project:
Visual theme
"Boulevard of Dreams" visual theme
Project:
Invitation package
"Boulevard of Dreams" print materials
Project:
Visual theme
"Hollywood Glamour" celebrated the over-the-top style of tinsel town stars (and the paparazzi that plagued them).
Project:
Invitation package
"Hollywood Glamour" print materials
Project:
Event Signage
"Hollywood Glamour" event signage
Project:
Outdoor advertising
"Hollywood Glamour" outdoor ads included billboards and public transit signage.
Project:
Visual theme
"Timewalk" visual theme
Project:
Invitation package
"Timewalk" print materials featured a 16-page booklet that was hand-riveted.
Project:
Visual theme
"Gala" visual theme
Project:
Invitation package
"Gala" print materials
Brochure
This fundraising mailer featured profiles on the organizations that AOF has helped. The headline recognizes that donors tend to be called on repeatedly: You give and you give and you give ...But don't stop now.
↑
top of pageclose window