William Salit Design


client: Active Decisions < previous client \| next client >

	Active Decisions has a great product: they produce guided selling software that empowers consumers to make good choices. Their software is used by e-tailers like Amazon and Yahoo as well as brick-and-mortar businesses like Bank of America and Target. Active decisions wanted a new sales approach for an important trade show. Wm teamed with Sutherland Corporation to create a marketing strategy, sales materials and booth design. We provided the concept, copywriting and design.
		Project: Signage for tradeshow booth We designed the messaging and signage for the BAI (financial services) show to tell the story of the loyal customer. The booth featured the faces and stories of customers that were made loyal by their banks empowering them to make the right choices.

		Project: Tradeshow booth

		Project: Postcard

		Project: Advertising Wm teamed with Sutherland Corporation in 2003 to create a marketing strategy and sales materials. Although the trade show was geared to e-tailors, we featured consumers of all types, along with their glowing testimonials. The message was "this is the look of a satisfied customer".

		Project: Advertising

		Project: Trade show signage

		Project: Trade show signage

		Project: Postcard and button
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	William Salit Design / San Francisco / 415 558-9215 / info@wmsalitdesign.com ©2004 William Salit Design. All rights reserved.